Revenue Blindspots

Why Most Growth Teams Miss the Upsell Opportunity

Sam Jacobs Season 1 Episode 6

Too often, growth leaders chase small, incremental wins while overlooking the real driver of scale: upsell. In this episode, Sam Jacobs and Darius Contractor dig into how product design and habit loops unlock expansion, the cultural blind spots that hold teams back, and why AI is quickly becoming a growth leader’s most important tool.